PURCHASE, N.Y.—The number one competitor of pure maple syrup—Aunt Jemima—will soon be no longer.

The fake syrup category leader has fallen to the Black Lives Matter movement and the brand will be discontinued, according to the corn syrup’s parent company, The Quaker Oats Company, owned by Pepsi Co.

“We recognize Aunt Jemima's origins are based on a racial stereotype,” said Kristin Kroepfl, Vice President and Chief Marketing Officer, Quaker Foods North America.

The company said it will remove the image of Aunt Jemima from its packaging and change the name of the brand sometime next year. 

Packaging changes without the Aunt Jemima image will begin to appear throughout Q4 of 2020. 

The name has been attached to syrup for 130 years.  

Aunt Jemima is said to be based on the ‘mammy’ racial caricature that evolved out of the Jim Crow-era South. Besides the syrup, the ‘mammy’ image once appeared on ashtrays, postcards, fishing lures, detergent, artistic prints, toys, candles and kitchenware, according to historians.

The Quaker Oats Company was the target of a failed maple industry effort in 2012 to regulate what the industry claimed was the misleading use of the word ‘maple’ on its oatmeal packaging.

In 2016, the company was sued by a California man for false advertising, saying the word maple and the pitcher of maple syrup on Quaker Oats' oatmeal packaging was misleading.  A judge threw out the case.

The company still calls its oatmeal ‘maple’ even though it has no pure maple syrup in it.