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  •  Braon Family Orchards of Fairfield, Vt. this fall unveiled its new pouch packaging of organic Amber Rich.

  •  The Branon family farm hopes to capture the active lifestyle market with pouch packaging of organic Vermont maple, allowing easy carry-around options for backpackers and other outdoor enthusiasts.

Branon Family Maple Orchards unveils pouch packaging

Maple to Go! caters to the ‘lifestyle’ market

By PETER GREGG | NOVEMBER 17, 2020



FAIRFIELD, Vt.—Branon Family Maple Orchards is the latest operation to come out with pouch packaging.

Called “Maple to Go!” the family farm says the new packaging system “allows maple lovers to bring pure Vermont maple syrup along with them wherever and whenever they travel.”

“We had people tell us they wanted to bring our maple syrup with them whenever they went someplace, but they couldn’t justify lugging a pint jug around,” said Cecile Branon, co-owner of 80,000-tap Branon Family Maple Orchards located in Fairfield, Vt.

Maple to Go! is a 3.4-ounce (100 ml) food-grade pouch of organic Grade A amber/rich Vermont maple syrup with a re-closable, no-mess twist cap that allows for multiple usage.

Branon said she spent months testing and retesting the pouches’ effectiveness.

“We’ve consistently proven that these pouches retain the flavor as well as the color or maple syrup better than, or equal to, traditional maple syrup containers,” she said.

The product aims to tap into the so-called lifestyle market which includes backpackers, hikers, bikers, campers and “those living the van life,” the farm said in an announcement.

Branon said Maple to Go! also gives maple lovers a convenient option for bringing Vermont Maple Syrup into restaurants that serve only processed, imitation syrup.

Wholesale inquiries should be directed to Cecile Branon at (802) 827-3914 or branonfamily@yahoo.com